Montblanc, for a century synonymous with the highest culture of writing, has relied on long-lasting values, such as quality and artisan tradition.
His uncompromising choices in terms of form, style, materials and refined craftsmanship are reflected in his products.
One of the hallmarks of the Montblanc brand image is its active commitment to art and culture.
The foundations of this marketing philosophy were laid in the 1990s, with the launch of the two lines of writing instruments “Writers Edition” and “Patron of art Edition”.
The first line is dedicated to writers, while the second line is dedicated to the patrons of the arts.
The common features of these two product lines are the limited number of specimens introduced on the market, and the formal search for a writing instrument celebrating the personality to which it is dedicated. The writers edition is also engraved with the reproduction of the writer’s original signature.
